What Is Snack? The New Dating App That’s ‘Tinder Meets TikTok’

Dating can only be described as a Great Garbage Fire. If you’re single in 2021, we feel you. From those whose bios read like an aggressive checklist no one can fulfil, to the profile pictures that aren’t exactly old, but certainly don’t reflect the ribbing time has given your potential suitor over the years, dating int he modern world is rife with obstacles. With technology at our fingertips and connections afforded with the ease of a simple swipe, it’s never been easier to find someone on the World Wide Web, but there lies the rub: where we used to treat the other person with dignity and respect, now we simply take the easy options, be it euthanising a relationship or letting someone down. Why admit your true feelings and reject someone when you can just disappear off the face of the earth by ghosting? 

Aware of the pitfalls of modern dating, a new dating app has emerged promising to do better by way of honesty and authenticity. Called Snack, the new app is billed as a cross between TikTok and Tinder and has been designed with younger generations in mind. Given the popularity of TikTok, the app leads with video rather than static images. So, instead of simply swiping, you can now post videos to a feed and have direct messages with the person when they like your post. Users can even use TikTok to log in and share their TikToks directly with others on the dating app. 

If the thought of videoing someone on a first date sounds horrifying, it’s not as bad as it seems. Basically, users can upload videos to the platform just like they would profile pictures. The idea is that it’s a better way to showcase your interests and lifestyle, and can hopefully lead to more fulfilling and authentic connections. It comes after a recent report from Tinder saw daters place greater importance on honesty and authenticity. Given that more than 50 per cent of Tinder users belong to Gen Z, Snack might just be the next best thing. 

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Founders of Snack are now calling on Gen Z creators, influencers and community members to invest in the project. “I want Gen Z to have a seat at the table and help shape what Snack becomes,” said founder Kim Kaplan in an interview with TechCrunch. 

Dating apps aren’t going anywhere – for many people, this is how they choose to look for love. But with all the uncertainty that exists in the modern world, how they are shaped to protect the safety of users and lead to more honest connections is something that remains to be seen. Certainly, this initiative from Snack is one step forward (if done correctly), and it might just become the norm across the board in coming years. Along with Snack’s recent development, Bumble has introduced a ban on users who body shame matches as it’s hoped dating platforms become a safer and more inclusive place for those looking for love. 

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